вЂњThis is a trap that a lot of people fall into.вЂќ You can buy clothes, stickers, and pillows featuring her image, though the most popular form of merch seems to be posters of her in explicit poses. In the case of Melody, thatвЂ™s a skinny anime woman with huge blue eyes, a croptop sweatshirt, and not much else. They just hear her voice and see her reactions through the model that represents her. The model speaks and moves in accord with the person behind it, but viewers of the stream have no idea what that person actually looks like. The setup offers anonymity for the streamer and huge branding potential around the literal cartoon character theyвЂ™re inhabiting. ThatвЂ™s because Melody is part of a growing wave of virtual streamers who broadcast using a 3D model in place of their body and face. ItвЂ™s a strange situation, but one that could become more common. It wasnвЂ™t until this month that she ran into a problem: the artist, alleging that Melody owed him money, filed a copyright complaint claiming that she didnвЂ™t actually own her body - he did. And for her thousands of fans on Twitch, this is what they see when she streams herself playing Minecraft, watching movies, or just sitting around chatting in her room. She commissioned it from an artist for $5,000 and even kept the receipts as proof. Projekt Melody swears her body belongs to her - the purple hair, the cat-eared bow, and all the barely there clothing that strategically covers her up.

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